.svg)
More creatives are beginning to integrate artificial intelligence into their workflows. Though it is true that some are still hesitant to truly make use of these technologies, many have found that a targeted approach can lead to critical gains in efficiency, especially for some of the more tedious aspects of creative, marketing, and design processes.
The increasing proliferation of AI technologies, however, can make it difficult to weed out which tools are best. Often the only way is trial and error to find out what works. So, in order to save you some time, we’ve outlined some of the more helpful tools our partners use on a basis.
Lackluster audio can ruin even the most visually stunning content. Adobe Audio Enhance does just what the name implies. Using AI to clean up background noise, balance levels, and improve the overall clarity of audio files, this tool ensures every piece of content sounds professional.
Background Noise Removal: Automatically eliminates background noises like wind, traffic, or chatter, which is especially helpful for interviews or on-location shoots. This can save your production team having to make hours’ worth of tedious edits.
Voice Enhancement: The AI analyzes voice recordings and boosts clarity, making spoken words crisp and easy to understand.
Midjourney is an AI-driven image generator that uses text prompts to create stunning visuals. For creative teams in design and marketing, Midjourney is a perfect tool for quickly generating concept art, mood boards, or social media imagery. The ease at which users can create varied images makes Midjourney an excellent tool for experimentation.
Rapid Prototyping: Generate multiple visual ideas for mood boards, concept art, or ad mockups based on a simple text prompt.
Creative Exploration: Midjourney allows designers to explore different artistic styles and approaches, from futuristic to retro, with minimal effort.
Autopod is a video editing assistant that automatically cuts and organizes long-form content like interviews, podcasts, or webinars. For content creators and video editors in marketing, Autopod can save hours of manual editing time.
Multicam Editing: Autopod automatically selects the best camera angle during a multi-camera shoot based on who is speaking. This can free up creative teams and producers to focus more on vision and execution.
Instant Rough Cuts: Autopod can instantly generate a rough cut of a long video, which can then be fine-tuned by the editor.
This tool hardly needs an introduction. ChatGPT took the world by storm back in November of 2022, going viral across much of society. In many ways, the tool can be credited with the burst of interest in AI tools and the qualitative leap in the artificial intelligence technology more generally. And though it has limitations, ChatGPT has proven highly effective for its ease-of-use and for providing things like copyedits and suggestions for content structure.
Quick Content Generation: ChatGPT can write articles, social media captions, email newsletters, or product descriptions in minutes. As such, it provides a strong place to start idea generation if you’re feeling stuck in the content creation process.
Prompt Responsiveness: With each new rollout and update, ChatGPT gets more adept at understanding user intent. As such, the right prompt engineering can provide you with more engaging responses. ChatGPT also has the ability to critique its own answers, so users should make it habit to prompt the tool for feedback on its own outputs.
Runway is an AI-powered tool designed to simplify video editing and visual effects. For marketing teams tasked with producing video ads, social content, or promotional clips on tight timelines, Runway offers a game-changing solution.
Let’s say you need to deliver a few concrete ideas for a product promotional video. With Runway, you can quickly generate different versions of the same video, swapping out backgrounds, adding motion graphics, and creating professional-grade visual effects without advanced video editing skills. This saves a tremendous amount of time and resources, allowing the agency to focus more on creative strategy and storytelling.
Text-to-Video: This feature allows creative teams to quickly generate video content from a simple text prompt, ideal for producing ad previews or social media teasers.
GreenScreen Replacement: Producers and marketers can effortlessly replace backgrounds in video shoots without the need for expensive green screens, making it easier to adapt to various brand needs.
With a bit of end-user due diligence, each of these AI tools can enhance and streamline creative and digital production. By adopting these tools, creative, design, and marketing professionals can focus more on ideation and strategic thinking, while AI handles the time-consuming technical tasks. What’s more, many of these tools provide a framework for experimentation, allowing users to rapidly prototype and test new creative approaches in an efficient manner. In this way, these tools are best seen as an assistant to the creative process, helping to lay the groundwork for new concepts and ideas.
Photo Credit: Unsplash
.svg){kind=small}
