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The new year has arrived, and we in the industry are poised to see a round of new trends and innovations within the Creative and Digital, Design, and Marketing sectors in 2025. In this article we’ll look at some of the recent trends on our radar, as well as offer some insight as to where things might be headed in the coming months.
A snapshot of some of our recent data can begin to shed light on the state of creative staffing. Over the last quarter, we saw a 12% increase in contract jobs when compared to the previous period. Additionally, we’ve seen a marked jump in demand for marketing talent, particularly for skillsets and roles in content creation, product marketing, and even event planning. Other notable in-demand skillsets include animation and motion graphics, highlighting the need for engaging content that can be implemented on a quick turnaround.
As we all know by now, flexible workforce arrangements are the norm in today’s world. Candidates expect this benefit, and clients have by and large embraced this new model. But interestingly, we’ve started to notice a divergence in workforce arrangements depending on the type of position. Creative teams widely embrace remote work as a way to attract top-tier talent from diverse geographic locations. By contrast, marketing teams are showing a growing preference for hybrid models, particularly for strategy-focused roles that require in-person collaboration. Employers value the synergy that comes from having marketing teams work together onsite to align on long-term goals, hence driving a preference for local candidates. Candidates with these skillsets should be mindful of these shifting workforce dynamics.
Additionally, there is an increased focus on part-time or project-specific hiring, a trend that really took off a few years ago. More companies are turning to increasingly flexible solutions to address temporary demands, such as seasonal campaigns or pre-deadline surges.
Another trend we’ve seen on the rise is the greater emphasis on accessibility, both in terms of design and functionality. While it is true that accessibility has always been a core principle, many of our partners have made it a key priority to increase ROI. This is especially the case in sectors like Retail, Consumer Goods, and Financial Services, where consumer preference is a strong factor.
An increasing number of companies are prioritizing accessibility in their digital experiences. Innovations such as predictive text and voice search, along with the widespread adoption of chatbots, are expected to further this trend and bring it to the forefront – Alexandra Whitmore, VP of Business Development, Team Lead
Though many creatives have long since adopted AI for their day-to-day tasks, scalable AI solutions have taken a while to implement. This dynamic will likely shift considerably in 2025, as more companies are increasingly turning to growing AI consultancies for enterprise-level solutions.
As the efficiency gains of AI become all the more clear, the industry is likely to move closer to widespread adoption of these technologies. Marketing teams, in particular, are well situated to take advantage of these tools, as AI can significantly alleviate the burdens of tasks like audience targeting, reporting, and data analysis when it comes to campaigns. Creatives, too, are sure to see increased benefit, as the growing sophistication of AI tools can allow for more effective experimentation and design prototyping.
With 2024 in the rearview, 2025 promises to be a dynamic year of growth for a variety of sectors, including not only creative but also industries like IT and Tech. The push towards increased flexibility, the continued integration of AI, and the creation of more engaging and accessible experiences are likely to play out as strong motivational factors for leaders of all stripes. We are eager to see what the future holds.
One of the largest creative recruitment companies in the US, Planet Interactive offers talent solutions focused solely on Creative, Digital, and Marketing roles.
With a passion for design, a keen sense for technology trends, and an unwavering commitment to service excellence and long-term relationships, Planet Interactive matches all-star creatives and digital marketers with exceptional opportunities across the globe.
Looking for a new opportunity in the Creative, Digital & Marketing space? Find a position where you can apply your expertise and broaden your skillset today!
Photo Credit: Unsplash
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